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Baba Shiv Associate
Professor of Marketing Personal page: https://gsbapps.stanford.edu/facultybios/biomain.asp?id=09705255 |
Education: .B.E. in Mechanical Engineering at College of Engineering, Chennai (India); M.B.A. at Indian Institute of Management, Ahmedabad (India); Ph.D. in Marketing at Duke University.
Research interests: Neuroscience of human behavior; Decision neuroscience; Consumer decision making; Role of affect/emotion in decision-making; Neuro-physiological bases of emotions; Non-conscious mental processes, non-conscious placebo effects; Low-involvement decision-making; Investment decisions; Marketing communications; Strategic brand management.
Present positions: Associate Editor, Journal of Consumer Research ● Editorial Review Board: Journal of Consumer Psychology; Journal of Consumer Research; Journal of Marketing Research.
Awards and acknowledgments: Ormond Family Faculty Fellow, 2006-07 ● Emerald Management Reviews Independent Review Board Citation of Excellence: One of Top 50 Management Articles of 2005, for the paper Placebo effects of marketing actions: Consumers may get what they pay for●"Outstanding Faculty" in the Business Week Guide to the Best Business Schools, 1999, 2001, 2003.
Web resources on Professor Shiv: How to lead your customer into temptation, CNN Money, 2006 ( http://money.cnn.com/magazines/business2/business2_archive/2006/05/01/8375932/index.htm) ● Research: Emotions can negatively impact investment decisions, Stanford University, 2005 ( http://www.gsb.stanford.edu/news/research/finance_shiv_invesmtdecisions.shtml) ● Study explores links between emotion and investing, Post-Gazette, 2005 (http://www.postgazette.com/pg/05202/541449.stm) ● Let them eat cake, but only after church services, PNN online, 2005 ( http://www.pnnonline.org/article.php?sid=6033&mode=thread&order=0&thold=0)
SOME PUBLICATIONS AVAILABLE ON WEB
(2006) Naqvi, N., Shiv, B., Bechara, A., The role of emotion in decision making: A cognitive neuroscience perspective, Current Directions in Psychological Science, vol. 15(5), 260-264 (http://phi673uw.wordpress.com/files/2007/01/naqvietal.pdf)
(2005) Shiv, B., Loewenstein, G., Bechara, A., Damasio, H., and Damasio, A., Investment behavior and the dark side of emotion. Psychological Science, 16 (June), 435-439 ( http://sds.hss.cmu.edu/media/pdfs/Loewenstein/shivetal_InvestmentBehavior.pdf)
(2005) Shiv, B., Carmon Z., and Ariely D., Ruminating about placebo effects of marketing actions, Journal of Marketing Research, 410-414 ( http://faculty.insead.edu/carmon/pdffiles/Ruminating%20about%20Placebos.pdf)
(2005) Shiv, B., Carmon Z., and Ariely D. (forthcoming), Placebo effects of marketing actions: consumers may get what they pay for, Journal of Marketing Research, 383-393 (http://web.mit.edu/ariely/www/Papers/Placebo1.pdf)
(2005) Ferraro, R., Shiv, B., and Bettman, J. R., Let us eat and drink, for tomorrow we shall die: Effects of mortality salience and self-esteem on self-regulation in consumer choice. Journal of Consumer Research, 32 (June), 65-75 ( http://www.journals.uchicago.edu/JCR/journal/issues/v32n1/320106/320106.web.pdf)
(2002) Shiv, B. and Fedorikhin, A., Spontaneous versus controlled influences of stimulus-based affect on choice behavior, Organizational Behavior and Human Decision Processes, 87 (March), 342-370 (Preprint: http://www.biz.uiowa.edu/mrktg/pdf/affect_Baba_Shiv.pdf)
(2002) Fitzsimons, G., Hutchinson, J.W., Williams, P., Alba, J.W., Chartrand, T.L., Huber, J., Kardes, F.R., Menon, G., Raghubir, P, Russo, J.E., Shiv, B., Tavassoli, N.T., Non-conscious influences on consumer choice, Marketing Letters, 13 (3), 267-277 ( http://faculty.fuqua.duke.edu/~gavan/GJF_articles/nonconscious_influences_mktglett_02.pdf)
(2001) Fitzsimons, G. and Shiv, B, Non-conscious and contaminative effects of hypothetical questions on subsequent decision making, Journal of Consumer Research, 28 (September), 224-238 (Preprint: http://www.biz.uiowa.edu/marketing/pdf/hypothetical_Baba_Shiv.pdf)
Working papers and drafts:
(----) Irwin P. Levin, Baba Shiv, Antoine Bechara, Joshua A. Weller, New methods in decision neuroscience and their application to cross-cultural consumer studies (http://userwww.sfsu.edu/~ibec/papers/4.pdf)
(----) Baba Shiv, Stephen M. Nowlis, The effect of distractions while tasting a food sample: The interplay of informational and affective components in subsequent choice ( http://www.gsb.stanford.edu/FACSEMINARS/events/marketing/pdfs/W2004-Mktg-Sem-Shiv.pdf)
Updated: January 22, 2007